NZ Lotteries Commmission Gen 4 Design
The NZLC Gen 4 retail upgrade project was designed through 2011 and the rolled out starting 2012. The brief was to create an updated environment in store that brought the NZ Lotteries brands to life in a way that inspires and motivated players and would make the purchase decision simple and hassle free. This would be the next generation Lotto store following on from JCY’s 2004 pod design. Over 930 stores will be upgraded.
Many functional considerations had to be taken into account including the pre-determined counter space cutout, joinery ergonomics for the retailer, maintaining the prominent purple retail colour scheme in a refreshed modern retail appearance, simplifying the purchase process, clarity & exposure of transaction and improved display and security of the IK tickets.
The new joinery elements incorporate all these requirements and result in the new Generation 4 Lotto image, modern in its shape and design form. The main Lotto pods are manufactured from custom extruded powder coated aluminium, hinged glass provides access to the front I.K ticket display which is lit with LED lighting. The rear retailer joinery is formed from Meltica. The new joinery pods form part of an updated family of NZLC elements, including static menu board, write up desks and pricing board. Top performing stores utilize digital menu signage.