Timberland Stores Auckland and Wellington
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Timberland is a well established global brand managed in New Zealand by Brittain Wynyard. Following on from their large format 340m2 store JCY designed in Dressmart Auckland selling their key brands Timberland, Asics and Wilson, they wished to open new Timberland stores in Newmarket & High St in Auckland and Willis St, Wellington City Centre.
JCY worked with the overseas Timberland store design company within the confines of the existing tenancy footprints to provide the best layout and design options. The stores are all located in the heart of the key shopping zones and have high volumes of foot traffic passing each day. Full height glazed shopfronts connect the new store interior to these passing customers.
Internally the store layouts are based on the Timberland International kit of parts. Materiality is rustic, strong yet refined to reflect the brand identity. Flooring, wall and ceiling materials were sourced locally to complement the offshore furniture. Well considered LED retail lighting accentuates the Timberland merchandise against the backdrop of the retail environment.